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Esther Walker 35295120 According to Boellstorff (2012), digital anthropology (or ethnography), refers to the methodological process of researching online, virtual spaces. The method aims at understanding the ‘direct and indirect ways online sociality points at the physical world and vice versa’ (2012:40), articulated through his discussion on the rethinking of digital anthropology through indexicality. PartContinue reading “Advantages and disadvantages of digital ethnography, compared to visual analysis”

Esther Walker 35295120 In Roland Barthes’ (1981) Camera Lucinda, he writes how visual analysis involves three practices for interpretation; the Operator (the photographer), the Spectator (the audience), and the Spectrum (the person or thing photographed) (1981:9). Each of these practices accumulate into the spectacle that is the photograph, and the ability to analyse it through theseContinue reading “Advantages and disadvantages of visual analysis, compared to discourse analysis”

Esther Walker 35295120 Discourse analysis is the process through which language in texts are studied, giving insights into ‘the way speech and texts help to shape and reproduce social meanings and forms of knowledge’ (Tonkiss, 2004:478). The way language constructs social meanings is the primary focus of discourse analysists, who study this underlying domain ofContinue reading “Discourse Analysis – difficulties in having no step by step analytic procedure”

Lingxiao Gao 35148352 Digital anthropology is a part of anthropology. It can be used as a type of methodology, which can take part in reaserch in sociology. In a rapidly chaging technological environment, adding digital in front of anthropology can be described as advancing the time. However, the gap between online and offline still existed.Continue reading “Dital anthropology is a good method for studying media”

CHENYUE ZHANG Now, ethnography is widely used in sociology, cultural studies, media and communication, which includes the study of communities or groups. Digital ethnography is a wide range of research positions and practices that interact with qualitative online data in a way that combines participation and observation. This also reminds me of the hot NintendoContinue reading “Digital Ethnography”

CHENYUE ZHANG Nowadays, it is a digital world which supersaturated by the vast array of visual images. It is significant for us to critically explore the ideologies and power of images as well as examine how images were used in combination with the contents to anchor and complicate meanings. The following article is my reflectionContinue reading “Visual Analysis”

Zheng Qianwen——35178672 In the article of this week, Boellstorff (2012) tries to rethink digital in digital anthropology, which he considers as a research method. After challenging the boundaries between virtual and real, he provided complete theoretical support for digital ethnography. In the classic ethnographic analysis of the “Second Life” case study in the second part,Continue reading “Digital Ethnography”

Lingxiao gao 35148352 Visual analysis is an usual way to measure the works of the designers in advertisement industry.For the sellers, they are really concerned about whether the images drawn by the designers are suitable for their product or whther the photographers shooting are approproate for the theme of their products as well as slogan.ThereContinue reading “Visual analysis”